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Deployment and white-labeling

How a broker's trading experience is branded, reached on its own web address, and embedded in the broker's own website.

White-labeling is central to the platform: a single deployment hosts many brands, and each brand can look and be reached like the broker's own product. This page describes what a broker gets to brand and how its WebTrader is reached. The step-by-step operator tasks live in the Brand configuration chapter of the Operator Guide.

Per-brand white-labeling

Each brand configures its own trader-facing surface — identity, colors, welcome copy, and feature toggles — through brand settings, rather than through a separate build. Settings resolve through three layers: a platform-wide default, a firm-wide value, and finally the brand's own choice, so a brand only overrides what it needs to and inherits the rest.

Because the surface renders over this resolved configuration, changing a brand's appearance or behavior is a settings change that takes effect without a new release. To see the controls, start at Manage brands and Edit per-brand settings.

Reached by its own web address

A brand's WebTrader is addressed by the web address a request arrives on. There is no brand identifier in the URL and no per-brand build — the platform resolves which brand to serve from the host name. Each custom domain maps to exactly one brand, so a broker's customers always land on that broker's branded experience.

Custom domains and hosting modes

A brand can be served on the platform-provided address, on a broker's own custom domain, or on a combination — the brand editor offers several hosting modes to cover these cases. When a broker points a custom domain, the editor shows the exact DNS record to create; the broker adds it at their DNS provider, and each domain shows as Not started until real HTTPS traffic validates it and it becomes Active.

For the full walkthrough, see Set up custom domains and embedding.

Embeddable in the broker's website

Rather than send customers to a separate address, a broker can embed its WebTrader directly inside a page on its own website. Embedding is off by default and, when enabled, is governed by a per-brand allowlist: only the website origins a broker explicitly lists are permitted to embed that brand's WebTrader.

Warning

Keep the list of allowed embedding origins limited to sites the broker controls. Only listed origins can embed the brand.

Brandable assets

Beyond identity and colors, a brand can tailor the assets its customers see:

AI logo generation is a convenience

If a broker does not have a logo ready, the brand editor can generate a logo kit — a light logo, a dark logo, and a favicon — from a text prompt. This is a convenience feature, not a core requirement: it is available only when enabled for your platform, it is permission-gated, and each brand has a limited number of generations that does not refill on its own. Review any generated artwork before using it as a live brand logo.